About Me
I am a media professional working across journalism, media research, and digital communications. Currently pursuing an MA in Journalism and Media Communications at the University of Hertfordshire, my work explores how media narratives, geopolitics, and digital platforms shape public understanding in today’s rapidly evolving information environment.
I began my career in journalism as an Intern Reporter at The New Indian Express, where I covered local events and wrote feature stories, gaining experience in reporting, interviewing, research, and fact-checking. This newsroom experience helped shape my approach to storytelling analytical, research-driven, and grounded in strong editorial standards.
Alongside journalism, I worked in digital media and communications, including public relations, content strategy, and social media management.
My work sits at the intersection of Journalism, Media Analysis, Digital Storytelling, Brand marketing & Advertising
Experience & Education
My professional journey and academic background in media, communication, and writing
Professional Experience
Freelance Writer
Self-Employed • Remote
- Researched, wrote, and edited articles across multiple subject areas and formats.
- Collaborated with editors to meet publication standards and deadlines.
- Ensured high editorial quality through proofreading, fact-checking, and content optimization.
Content Creator & Editor
House of Amber • Mumbai, India
- Managed end-to-end digital content production using WordPress and Canva, ensuring consistency with brand guidelines and SEO best practices.
- Led multimedia and video production projects for high-profile clients, including Collins and NMACC Swadesh.
- Developed and executed content strategies aligned with marketing and communication objectives for 5+ clients.
- Produced promotional and branded media content for national campaigns, increasing overall brand visibility.
- Improved social media engagement by 25% through analytics-led content optimization and audience insights.
Social Media Manager
Inbond Educare • Kerala, India
- Planned and executed multi-platform social media strategies across Instagram, Facebook, and LinkedIn.
- Scaled audience growth from 15,000 to 90,000 followers (500% increase) through organic content strategies.
- Produced short-form video content (Reels) with an average reach of 10,000+ views per video.
- Delivered a viral organic campaign achieving 200,000+ views without paid promotion.
- Used engagement metrics, analytics, and sentiment analysis to optimize messaging and performance.
PR & Advertising Consultant
Inbond Educare • Kerala, India
- Led external communications and public relations strategy across digital channels.
- Produced and managed a monthly newsletter, increasing subscriptions by 20% within four months.
- Designed and executed testimonial and reputation-management campaigns, increasing positive online reviews by 50%.
- Strengthened brand credibility and student engagement through targeted PR initiatives.
Intern Reporter & Writer
The New Indian Express • Kerala, India
- Published six cover and feature stories across The New Indian Express and Cochin Express.
- Researched, pitched, and wrote 3–4 articles per week under strict newsroom deadlines.
- Conducted interviews with stakeholders and subject-matter experts.
- Applied rigorous fact-checking and editorial standards to ensure accuracy and credibility.
Education
MA Journalism & Mass Communications
University of Hertfordshire • United Kingdom
Coursework includes Corporate Communication & Public Relations, Data Analytics in Media, Research Methods, Sports Journalism, and Media Production. Completed projects in rebranding and product launches, corporate crisis communication, and written media reports and articles.
BA Journalism & Mass Communications (Major)
Amity University • Maharastra, India
Studied print, digital, and broadcast journalism, media law and ethics, photography, advertising, public relations, brand management, event management, and new media. Completed projects in multimedia content production, advertising and PR campaigns, event planning, social media strategy, audience research, and media analysis.
BA Human Rights (Minor)
Amity University • Maharastra, India
Studied human rights law, international human rights systems, and social justice issues. Completed research-based projects and case studies on human rights legislation and contemporary challenges.
Key Skills
Recent Works
Latest articles, stories, and insights from my ongoing work
Featured Works
A selection of my published works spanning fiction, essays, and poetry.
Beautiful game, bountiful tales told by Sparhsanam Arts
View Project
Entering the virtual war with all guns blazing
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Kochi-based homemaker transforms flair for carpentry into thriving profession
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Malayali students raring to rove on Mars
View Project
Soulful solace at Aluva Manappuram
View ProjectCollege Projects
Academic work and reports from my college years. Click on any title to view the full PDF.
Get In Touch
I'm always interested in new opportunities, collaborations, or just a good conversation about writing.
Connect With Me
Office Hours
Monday - Friday
9:00 AM - 5:00 PM